Kickstarter Campaign: Paid Ads & Social Media

For a Vancouver board game, "Heroes of Stanley Park"
The Goal

The goal was to attract quality subscribers to the Kickstarter prelaunch page and build up social media communities for the Vancouver board game, Heroes of Stanley Park. Our focused paid advertising and social media efforts led to impressive results within a short period.

Our Approach

We began with thorough research to identify the target audience and the best platforms for promoting the game. We then developed a comprehensive paid advertising strategy, focusing on platforms like Facebook, Instagram, and Google Ads to maximize reach and engagement. Simultaneously, we built and nurtured social media communities to create buzz and excitement around the game.

To attract more subscribers, we created high-quality, engaging content and ran targeted ads to drive traffic to the Kickstarter prelaunch page. Additionally, we implemented a robust social media strategy to engage with the audience, answer questions, and build a loyal community of supporters. We also tracked and optimized our campaigns to ensure maximum return on ad spend (ROAS).

1100+ subscribers on a low budget
Our targeted ads strategy attracted over 1100 subscribers to the Kickstarter prelaunch page, all within a modest budget.

Project funded within a few hours
Thanks to our prelaunch efforts and a strong community base, the project was funded within hours of launching.

Maintained 300% ROAS on average
After launching our ads, we achieved an average return on ad spend (ROAS) of 300%, indicating highly efficient campaigns.
Key Takeaways

Our paid advertising and social media efforts led to significant success for the Heroes of Stanley Park Kickstarter campaign. By focusing on targeted ads, engaging content, and community building, we attracted quality subscribers and ensured rapid funding. Your business can achieve similar results with a dedicated and strategic approach to paid ads and social media.

For personalized advice on improving your digital presence and running successful campaigns, schedule a free 30-minute discovery call with us. We’re here to help you find a solution specifically for your business.

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